This principle has also been widely used in iconography and logos. By using negative space we make the solution obtained more understandable to the user. This principle also helps us to minimise the visual noise and make the design more engaging.Ī loading indicator, progress bars or sliders are good examples of the law of closure. This way we can lessen the cognitive load by decreasing the number of elements needed to communicate the required information. When the user is exposed to the right amount of information, the brain perceives and derives a conclusion by filling the gaps and creating a unified whole. Isn’t it intriguing to see how our mind fills the gaps and perceives these moving dots as a dog? We attempt to convert and perceive the complex ambiguous elements into easy ones. When a few elements of the picture are missing, our brain attempts to close the gaps and use our perception to fill in the gaps and perceive it as a whole. Human visualisation is strongly driven to see objects such as shapes, alphabets and pictures as a whole even when they are not complete. In this article, I will walk you through the Gestalt Principles and show you with examples how you can use these principles to improve the design of a website and greatly improve user experience. Gestalt principles have been used in varied disciplines to enhance the user’s experience as well as influence the purchase and use of products & services. Exploring the visual hierarchy and the ways users perceive information can make their experience intuitive and gratifying. We usually tend to first perceive the whole and then work around its parts, or we attempt to break down the whole into simpler parts.Ī common precept in the User Interface (UI) world is ‘don’t make the users think’. The chief governing principle of Gestalt is “the whole is greater than the sum of its parts”. In the 1920s, a group of German psychologists devised a theory that helps us to understand how we process visual information. ![]() ![]() This is where Gestalt principles come into play. Our brain perceives and groups the information received through the five senses, and either consciously or unconsciously gives it meaning in an orderly and comprehensible manner. The human senses are the windows to the world. ![]() Have you ever noticed yourself looking at the sky, observing unusually shaped clouds and perceiving the resemblance of an object or animal to it? Ever wondered why and how do we make such associations? It’s all the work of the human brain!
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